Week 7B

I believe visual support is needed in every single business. Every business can benefit from the use of picture, videos or any kind of art. Especially in my business of selling items online is most necessary. Before a customer buys something they need to know what it will look like, colors, sizes and more detailed the better.

4 Business I chose:

1) Venus: It's an online women clothing store who use a lot of different kinds of visual art  in their official online store, and through things like Facebook ads. They use images to capture a potential customer attention,and hopefully convert that to a sell. I looked at their Twitter  https://twitter.com/venusswimwear, and seen that although they have 4k followers they don't have much interaction with their posts as they average only a couple likes. This for them is an area where they're very lacking in; and with more social media interaction they could be doing a lot better. Although they're very active, and post everyday.

2) World of Watches: An online store based all around watches both men and female. I really like what they do with the pictures of watches they post on the website and on social media. They don't simply just post a picture, but they decorate it make it look good with Photoshop, and other forms of art design tools which really capture a potential customer. I took a look at their Instagram, and only have 4k followers with little post engagement much like Venus. Seems to be a trend that with smaller online business they seem to struggle to have a bigger post engagement. I would try to do a giveaway or some sort to promote likes and followers on a page. http://www.worldofwatches.com/.

3) Pacsun: I chose to take a look at a big retail company, and try to analyze how they use social media. Looking through their Instagram I saw that not only they post pictures of their clothing, but also use a lot of models, and famous people to bring more attention to them like Kylie Jenner in one of their latest posts. Obviously since they're a much bigger company it's easier for them to pay big names like such. But I believe that the use of social media influences is crucial for a strong social media campaign. https://www.instagram.com/pacsun/.

4) Vans: Lastly I chose to look at another big brand. I looked at their YouTube channel to see what kind of videos they posted, and how it affected their company. Vans sponsors a lot of professional skateboarders, and other kinds of sport people. Their YouTube was filled with skateboarding/surf videos who were very high quality, and very entertaining. They got millions of views and tons of comments with around 220k subscribers. I believe making very entertaining videos of that nature could really boost a company brand. https://www.youtube.com/user/VansShoes66.