I started my business mid way through the semester. Before I wanted to adventure in online retail I wanted to know at least the basic of social media advertising to make sure my business wouldn't just fail because I didn't how to advertise the right way. This class went above and beyond my expectations. I learned a lot more than just the basics, and while exploring many of the social media marketing options during this semester I was able to find one that worked best for me, and thanks to it I've gotten amazing results. I was so surprised to see how my first Facebook ads were converting into sales, and that many people were engaging in the advertised posts.
I definitely didn't understand as much as I do now how important social media for businesses are. I really can't think of any business who doesn't use social media to be successful after learning how impactful it is for businesses. I saw it first hand myself when my business took off to an extent through our first Facebook ad. Being able to also see other's people results from their blogs in this class was also very helpful. Learning from what others do right, and their mistakes makes the learning much faster. Almost in a way self-teaching. The weekly posts also made you keep working on your social media which meant continuous progress through the whole class. From learning a different social media tool that week or just getting better at one already studied. The learning was continuous, and always evolving taking us to the next step without getting lost.
I found myself having the most success with Facebook ads. Chapter 5 & 6 who talked about Facebook, and the different strategies to advertise on it had the most impact to me and my business. I posted some of my success on the class blog hoping to inspire others. Few students privately messaged me asking more information about my business which gave me a lot of confidence continuing with it since I was getting very positive feedback from others. It also helped me push to learn more than just in class, but also to go out and find more information to keep my business growing.
Email marketing is something that I was really really new coming in this class. I believed that email were annoying, and must've not turned into many sales. Oh man did this class prove me wrong. I started using an email marketing business to help email customers frequently and with quality. The same business talked to me and my partner, and also helped in other aspects which makes us really glad to have signed up with them. We've had weekly meetings over the phone with one of their marketing coaches, and with only paying $45 a month it's been very helpful. They also helped us with different designs on top of everything else. Without this class we would've never used such a great tool as this one, and not known of the company that we used as a project for this class.
All in all this class has had a huge impact on my business. I literally started from nothing to making $200-500/ day in some cases. Some days might be less profitable than others, but with the holidays going on right now we've been making good profits to keep going, and expand more forward. This class has been a key component to the success of my business, and it was able to guide it amazingly. Learned a lot of great tools to make my business grow, and now it is up to me to make sure I apply all that I've learned, and keep learning more from experiences and others.
Happy Holidays Everyone.
Tuesday, December 13, 2016
Week 14A
The first thing that stood out when I clicked on the analytic page was the split that they have between organic actions on the page v paid actions on the page. Since I had run Facebook ads it was interesting to see how different were the two analytic. The paid post reach on my Facebook apge was at 4,444 in this past month. It was a 37% decrease from the past month. It had something to do with our ad since we changed it up, and kept the same money but for longer period of times. Even tho our post reach had decreased so much our post engagement had increased by a lot 46% it could be possibly due to the fact that people were to recognize our brand a bit, and would be coming back to our page, and engage with it.
For the organic views it showed page views and page likes. The first went up 93% in the past week with 29 people viewing the page, and the likes stayed the same with 0% increase at 12 likes. Obviously organic posts are a lot harder to get likes, and views on because they're not being advertised, and put right in front of people's faces to show. All the post reaches ranged from 5-7 evenly without no single one that stood out. Very different from the advertised ads who got 80+ likes within 2 days.
I clicked on the People's page to see what were the demographic of people viewing, and reaching on my page. The different was really huge. 99% were women and only 1% men. It makes sense as our advertising is directed strictly to women as we only sell women products on our online store. Also our class is mostly made up of all women. 45% were of age between 18-24, 41% 25-34, and 13% 35-44. We targeted our Facebook ad of women between 20-45. Most of our views were from younger women as doing research on Google analytic showed that they were the biggest group who bought our product online.
Facebook analytic is a great tool to keep track how your Facebook page is going. It shows what's working, and what is not that needs to be changed. It helps a lot with targeting the perfect potential customer, and it helps a business save money on advertising while having a greater conversion of customer and sales. I believe it is one of the greatest tools available for social media advertising, and key to make a business grow to the next level.
For the organic views it showed page views and page likes. The first went up 93% in the past week with 29 people viewing the page, and the likes stayed the same with 0% increase at 12 likes. Obviously organic posts are a lot harder to get likes, and views on because they're not being advertised, and put right in front of people's faces to show. All the post reaches ranged from 5-7 evenly without no single one that stood out. Very different from the advertised ads who got 80+ likes within 2 days.
I clicked on the People's page to see what were the demographic of people viewing, and reaching on my page. The different was really huge. 99% were women and only 1% men. It makes sense as our advertising is directed strictly to women as we only sell women products on our online store. Also our class is mostly made up of all women. 45% were of age between 18-24, 41% 25-34, and 13% 35-44. We targeted our Facebook ad of women between 20-45. Most of our views were from younger women as doing research on Google analytic showed that they were the biggest group who bought our product online.
Facebook analytic is a great tool to keep track how your Facebook page is going. It shows what's working, and what is not that needs to be changed. It helps a lot with targeting the perfect potential customer, and it helps a business save money on advertising while having a greater conversion of customer and sales. I believe it is one of the greatest tools available for social media advertising, and key to make a business grow to the next level.
Week 15A
The type of business that I've created throughout the class was a shopify based online retailer. There was a lot of planning to do, and making sure our products were just right, and the way we went about advertising them would also be outstanding. I believe the social media tool that worked the best for my type of business was Facebook. Facebook wasn't just a page where I posted pictures or talked about my products. It helped a lot to advertise, and was an investment towards my business. Using Facebook ads got my store a lot of exposure, and converted so many more sales that I was hoping for. Part of it was thanks to my editor who helped me create the ad, and also thanks to this class who helped me learn more about Facebook ads, and pushed me to create a more insightful page on Facebook. On a daily use Facebook is also number one to me. I believe ads should always be run if they're working to get more exposure, and convert more potential customers into sales. Also you can talk with your community everyday on Facebook, and post new stuff also everyday.
The social media tool that I enjoyed using the most was the YouTube channel. I really liked being in front of the camera, and the whole process of creating videos. It was also fun because me, and my friend got together and planned it together. It also helped a bit on sales, but most of the visits we get on our website are from Facebook ads which is by the far the best tool to gain customers. The YouTube channel is something me, and my friend wanted to start as a side venture, and has been really enjoyable and stress free from the start. YouTube is a really good example of a social media tool that can be effective even if not used everyday. Videos will be up forever, and people will keep watching them without them getting lost in a news feed like Facebook, Twitter or Instagram. YouTube videos also don't have to be uploaded everyday, but having a set schedule like 2 a week is very beneficial. YouTube is good exposure because you and the viewer have a closer relationship they can see you, and hear you talk it creates a stronger connection with your customers than just words or just an ad.
My business should spend a lot of time on social media, and I feel that many business should do the same. Social media is such a strong tool now days to keep new customers coming, and to keep brand exposure to remind current customers who you're. There're so many tools to use social media to improve your business that there shouldn't be any time to slack, and not take advantage of them. Room for improvement on social media is always there, and all business should be on them on a daily base to at least keep in touch with what's going on. I also believe that ads should be run everyday on social media. They can be pre-set so you can just have them running as long as they work.
I chose multiple different tools on my blog. I started with Facebook and Facebook ads, tried Twitter and Pinterest then decided to make a YouTube both for personal fun, and brand exposure. Lastly I tried email marketing this past couple weeks. After trying Constant Contact we decided to go ahead, and sign with them to have custom email be sent out regularly to our customers. The most success we had between all of those platforms have been Facebook, and email marketing so we decided to focus on the two to not spread ourselves too thin too fast. Keeping up with those, and expand to eventually having a big presence on all social media platforms when the time is right.
Our plan for the next six months is to keep going forward, and increase our everyday sales. We plan to expand our Facebook ads to 10/per day, and see if it's going to benefit us more than the 5/per day we have going on right now. We're also really excited to see how the email marketing will do. We've had a small peak to what it can do, but really excited to see how far it can take us. Constant Contact also has coaches who're helping us understanding advertising a lot better. We set a weekly goal to increase our customer visitors at our store at least 2% every week. We're also taking account holidays such as Christmas where we should have a high peak right before, and after should slow down. Within the 6 months we set a big goal to profit $100,000. We've made $200-500 days, and hopefully will be able to reach this big goal. It would be the a really big success for us.
The social media tool that I enjoyed using the most was the YouTube channel. I really liked being in front of the camera, and the whole process of creating videos. It was also fun because me, and my friend got together and planned it together. It also helped a bit on sales, but most of the visits we get on our website are from Facebook ads which is by the far the best tool to gain customers. The YouTube channel is something me, and my friend wanted to start as a side venture, and has been really enjoyable and stress free from the start. YouTube is a really good example of a social media tool that can be effective even if not used everyday. Videos will be up forever, and people will keep watching them without them getting lost in a news feed like Facebook, Twitter or Instagram. YouTube videos also don't have to be uploaded everyday, but having a set schedule like 2 a week is very beneficial. YouTube is good exposure because you and the viewer have a closer relationship they can see you, and hear you talk it creates a stronger connection with your customers than just words or just an ad.
My business should spend a lot of time on social media, and I feel that many business should do the same. Social media is such a strong tool now days to keep new customers coming, and to keep brand exposure to remind current customers who you're. There're so many tools to use social media to improve your business that there shouldn't be any time to slack, and not take advantage of them. Room for improvement on social media is always there, and all business should be on them on a daily base to at least keep in touch with what's going on. I also believe that ads should be run everyday on social media. They can be pre-set so you can just have them running as long as they work.
I chose multiple different tools on my blog. I started with Facebook and Facebook ads, tried Twitter and Pinterest then decided to make a YouTube both for personal fun, and brand exposure. Lastly I tried email marketing this past couple weeks. After trying Constant Contact we decided to go ahead, and sign with them to have custom email be sent out regularly to our customers. The most success we had between all of those platforms have been Facebook, and email marketing so we decided to focus on the two to not spread ourselves too thin too fast. Keeping up with those, and expand to eventually having a big presence on all social media platforms when the time is right.
Our plan for the next six months is to keep going forward, and increase our everyday sales. We plan to expand our Facebook ads to 10/per day, and see if it's going to benefit us more than the 5/per day we have going on right now. We're also really excited to see how the email marketing will do. We've had a small peak to what it can do, but really excited to see how far it can take us. Constant Contact also has coaches who're helping us understanding advertising a lot better. We set a weekly goal to increase our customer visitors at our store at least 2% every week. We're also taking account holidays such as Christmas where we should have a high peak right before, and after should slow down. Within the 6 months we set a big goal to profit $100,000. We've made $200-500 days, and hopefully will be able to reach this big goal. It would be the a really big success for us.
Friday, December 9, 2016
Week 12B
Design is always important into any kind of business the better design you have the better you will do. With Facebook banner ads, and any kind of online advertising is no different. Banner ads are great because they don't bother a customer by not being on their Facebook page, but also not as great because they might not be all up on their face unlike some kind of ad who is inside their news feed. Trying different kinds of advertising is most optimal, and sticking to which works more after you tested different ways of advertising. I've done news feed ads on Facebook, and found those being the ones that got the best feedback resulting with the most likes, and with the most website clicks out of any other one. Keep testing with different ideas is always good if trying something new my rule is usually to keep it at $5 per day for 3 days. If it works invest more in it if not cut it, and if it doesn't losing $15 is not a big deal if I sell one extra item for the month I will make that money back. Ads should be run everyday if they're converting in sales. All major businesses advertise everyday because they want new customers, and remind old customers who they're. If an ad is making you money why stop it?
Twitter ads don't work as well as Facebook ad has I've looked into it. If a business is well established therefore advertising on all platforms is reccomanded. If start up is best to just focus on one mostly Facebook, and once you see constant money coming in than to start expanding into other territory. Spreading yourself too thin too soon is never good. Twitter advertising could be very helpful. They have less ads types available, but an ad if effective can be good as it can be re-tweeted a lot easier with just once click. An ad is more likely to go viral on twitter which will ultimately mean free advertising if other people are sharing it. Twitter has a demographic of mostly used in the US, and younger people so if a business fits this two criteria heavily can be a great tool for a business. Ultimately the best is to do research, and see what your competition is doing it, and doing it better. If all business in an industry are using a certain type of advertising there must be a reason why they're, and finding that reason is crucial to keep a business alive.
Twitter ads don't work as well as Facebook ad has I've looked into it. If a business is well established therefore advertising on all platforms is reccomanded. If start up is best to just focus on one mostly Facebook, and once you see constant money coming in than to start expanding into other territory. Spreading yourself too thin too soon is never good. Twitter advertising could be very helpful. They have less ads types available, but an ad if effective can be good as it can be re-tweeted a lot easier with just once click. An ad is more likely to go viral on twitter which will ultimately mean free advertising if other people are sharing it. Twitter has a demographic of mostly used in the US, and younger people so if a business fits this two criteria heavily can be a great tool for a business. Ultimately the best is to do research, and see what your competition is doing it, and doing it better. If all business in an industry are using a certain type of advertising there must be a reason why they're, and finding that reason is crucial to keep a business alive.
Week 12A
I've looked at many businesses similar as mine; that is online retail stores. We see them everywhere even stores that have real locations might profit more from their online store. We see their ads everywhere, and I'm sure all of us have seen some kind of ad on Facebook, before a YouTube or any other social media even blogs like this one. What helps the most in this ads is how fast they can catch your eye. If the images aren't all that great anyone is just going to scroll past them without even looking twice. In a competitive market that we live in today staying on top of amazing pictures, and great online marketing ideas will be key for any business. A bad quality item with great advertising will do better than a great item with bad advertising. Facebook is king of online advertising. It has been show that it's the best if online advertising so I reccomand anyone knew to focus on Facebook before adventuring in any other forms of advertising.
The problem with traditional advertising it's that is a lot more expensive that online advertising, and a lot more complicated to run. For the most part to run an ad on TV, radio or so on you will already have a brand known by people. Online advertising can be done for very cheap for example you can run Facebook ads as low as 5 per day. For a start up business it's great as it's not a big commitment money wise. Online you will also be able to target your business a lot better. When first starting a business you want to focus on your targeted market as much as you can as they will be the most likely to purchase something from you. With traditional advertising it's a lot harder to focus a certain customer. The only way that traditional advertising can be more helpful is with local business. You can run a newspaper ad with a local newspaper company, and target your city a lot easier than online, but also online you can target people who live in a certain area so still online advertising could end up being more effective. We live in a very globalized, and internet dependent world so businesses need to adapt to this new form of advertising.
The problem with traditional advertising it's that is a lot more expensive that online advertising, and a lot more complicated to run. For the most part to run an ad on TV, radio or so on you will already have a brand known by people. Online advertising can be done for very cheap for example you can run Facebook ads as low as 5 per day. For a start up business it's great as it's not a big commitment money wise. Online you will also be able to target your business a lot better. When first starting a business you want to focus on your targeted market as much as you can as they will be the most likely to purchase something from you. With traditional advertising it's a lot harder to focus a certain customer. The only way that traditional advertising can be more helpful is with local business. You can run a newspaper ad with a local newspaper company, and target your city a lot easier than online, but also online you can target people who live in a certain area so still online advertising could end up being more effective. We live in a very globalized, and internet dependent world so businesses need to adapt to this new form of advertising.
Week 11B
Coupons are always great, especially when we're around holiday times like right now. My business is an online retail store, and people expect coupons or some kind of sale going on at this time. We have a coupon set up that with any purchase you get 20% off your next purchase within 2 weeks. This coupon comes with every receipt, and helps with keeping customers to come back and keep buying.
We're working with a mailing list company on a new design for our newsletter which will include a coupon. They will have the newsletter ready around 12/15, and probably post a picture on this website so to show how a custom made newsletter looks.
Shopify is the website which we run our store. They offer apps to make running store a lot easier which give you pre-made items such as coupons to use. We've used a couple of coupon apps, and that's how we created our first coupons on our website and mailing list. Shopify also let's you run sales directly on your website which makes it easier when wanting to have everything 20% off for the holidays or something of that nature.
We also had different sales/coupons go up on our store for Black Friday and now for Christmas. We set up a 1 month giveaway that if 150 people signed up to our mailing list one lucky winner got a $100 gift card to our store. That was something that popped up when a customer clicked on our store, and it generated us with a lot of emails, and great trafficking to our site. It also helped the customer get their friends or family to sign-up for more chances to win that gift card. We did get a winner, and handed them the gift card just last week.
Google+ is a good tool to learn more about your business, and learn from people who're ahead of you and build on what you have. The best groups who I've found are small eCommerce entrepreneurs like myself, and my partner. We share with other what has worked for us and what has not. We see what worked for others, and might try it our self. It's great to get to know people in the same business of yours, and use them as mentors to make your business better. Connection are good in any area of your life and Google+ helps making this kind of connection on a globalized world. Finding mentors can be just as effective online as face to face.
Check out our website if interested:
https://yellowcircle.myshopify.com/
We're working with a mailing list company on a new design for our newsletter which will include a coupon. They will have the newsletter ready around 12/15, and probably post a picture on this website so to show how a custom made newsletter looks.
Shopify is the website which we run our store. They offer apps to make running store a lot easier which give you pre-made items such as coupons to use. We've used a couple of coupon apps, and that's how we created our first coupons on our website and mailing list. Shopify also let's you run sales directly on your website which makes it easier when wanting to have everything 20% off for the holidays or something of that nature.
We also had different sales/coupons go up on our store for Black Friday and now for Christmas. We set up a 1 month giveaway that if 150 people signed up to our mailing list one lucky winner got a $100 gift card to our store. That was something that popped up when a customer clicked on our store, and it generated us with a lot of emails, and great trafficking to our site. It also helped the customer get their friends or family to sign-up for more chances to win that gift card. We did get a winner, and handed them the gift card just last week.
Google+ is a good tool to learn more about your business, and learn from people who're ahead of you and build on what you have. The best groups who I've found are small eCommerce entrepreneurs like myself, and my partner. We share with other what has worked for us and what has not. We see what worked for others, and might try it our self. It's great to get to know people in the same business of yours, and use them as mentors to make your business better. Connection are good in any area of your life and Google+ helps making this kind of connection on a globalized world. Finding mentors can be just as effective online as face to face.
Check out our website if interested:
https://yellowcircle.myshopify.com/
Wednesday, December 7, 2016
Week 14A
One of the best features that I can gain from Google Analytic is their eCommerce tracking. Thankfully the website I'm using has a Google Analytic app with Google itself. All the information that my website gathers go straight to Google Analytic, and with the Facebook ads are able to give me really detailed information on all products that are doing good on my website, and also is able to tell me with precision which demographic is my business is doing best.
This feature is really helpful as it saves me a lot of money by being able to advertise to a specific group of people, and being able to convert ads to sales a lot more efficiently than with just trial and error.On top of giving me information on my customers it also shows me which products are doing best for the money I;m spending advertising them. It helps me cut out bad products, and replace them with some that might make my business a lot more profit.
Another feature that I found very helpful on Google Analytic is their goals feature. You can set certain goals on it, and specify it to something like products sales or URL clicks. This feature is very helpful because it let's be take my business one step at a time, and it feels very satisfying when reaching a goal, and helps me and my partner keep going and working at this. Mental game is half the battle, and keeping goals really is a good boost of motivation when reached, and can help out all business equally.
Sunday, November 27, 2016
Week 13A
Hello everyone,
I created an ad through Facebook with an objective to have people click on my website and purchase items. This made the most sense for my website because we're trying to generate sales, and make profit online by selling products. I targeted a specific market with the help of Google trends to understand how I should make my ads the most effective. I targeted women age 20-65 from countries which did the most online shopping for women's watches (US, UK and India). I set the ad for 3 days at a $5/day budget. The results were really good as 322 people clicked on it and 81 people liked the post and we managed to get 62 sales. Which we made about a $700 profit. I thought it went really well as a first experimental ad, and will definitely keep at it to generate more sales.
Wednesday, November 23, 2016
Week 11A
Some extra online marketing tools that could really benefit my store would be:
1. Collaborating with bloggers in the industry of fashion to work out a way that they can review my products or store in one of their blog posts. Doing this will give my store a lot more attention from people, and if it's a good review it would be more likely for people to want to check it out and shop from it.
2. Giving free times away to Instagram influencers. Giving out free products for people who have a lot of followers on Instagram would have them post picture of it, and advertise my store and products. This marketing tool is really great to appeal to a specific customer who follows a certain page for a reason.
3. Starting a YouTube channel. I already started one I believe it's a really good tool to show off products and review it yourself. It's free, and gives a lot of advertising as you get more subscribers. YouTube can also open a lot of doors for different business ventures and a lot of collaborations.
4. Doing a giveaway. It can be done on a blog, on Twitter, Facebook, YouTube or anything else. It gets people excited to win free stuff, and you get back a lot of promotion as people would have to spread the word to get a chance to win the products. I see it a lot on Twitter as a retweet is your raffle ticket for the prize.
1. Collaborating with bloggers in the industry of fashion to work out a way that they can review my products or store in one of their blog posts. Doing this will give my store a lot more attention from people, and if it's a good review it would be more likely for people to want to check it out and shop from it.
2. Giving free times away to Instagram influencers. Giving out free products for people who have a lot of followers on Instagram would have them post picture of it, and advertise my store and products. This marketing tool is really great to appeal to a specific customer who follows a certain page for a reason.
3. Starting a YouTube channel. I already started one I believe it's a really good tool to show off products and review it yourself. It's free, and gives a lot of advertising as you get more subscribers. YouTube can also open a lot of doors for different business ventures and a lot of collaborations.
4. Doing a giveaway. It can be done on a blog, on Twitter, Facebook, YouTube or anything else. It gets people excited to win free stuff, and you get back a lot of promotion as people would have to spread the word to get a chance to win the products. I see it a lot on Twitter as a retweet is your raffle ticket for the prize.
Sunday, November 13, 2016
Week 10A
I feel that email marketing is really good for almost all businesses. I already have done some of my own research on it on the past, and plan to sign up for one when my business is up and running. It's good to email potential customers or prior customers to get to come back to buy more products off your store. It's really good to keep your customers with any new products or discounts that your store is having. I've done some research as seen that more often than not a customer will start buying items after 2-3 emails. I believe that because of that emails should be sent out at least twice a week. I'm signed up to a few businesses emails and some email everyday. Gucci for example emails me everyday with any new items or new ad/fashion show that they have. It helps the consumer keep that brand in mind, and builds a lot of brand recognition. I believe sme businesses do need more mailing than others. For example a carpet cleaning business won't need to email a customer every week since carpets don't need to be cleaned that often, but a retail store might want to email often because people are always looking to buy stuff.
In the fashion business email marketing is really powerful as a simple email might trigger a buy from a customer if they see a new item that might interest them. We all get those emails from website we signed up with their latest apparel items and so on. It also helps the customer feel wanted if they're getting personal emails by the business, and helps the customer not forget about your store and business.
Kendall
Jamal
Luellen
In the fashion business email marketing is really powerful as a simple email might trigger a buy from a customer if they see a new item that might interest them. We all get those emails from website we signed up with their latest apparel items and so on. It also helps the customer feel wanted if they're getting personal emails by the business, and helps the customer not forget about your store and business.
Kendall
Jamal
Luellen
Wednesday, November 9, 2016
Week 9A
Any topics in my opinion needs to have some kind of human touch to become popular, and appeal to the people. Fashion has a lot of human interest because it shows how a person express themselves, and how they like to dress, and what kind of impression they want to give to their society.
I really love fashion, and using my passion to create something will show through my work, and appeal more to people.
I really love fashion, and using my passion to create something will show through my work, and appeal more to people.
Sunday, November 6, 2016
ANOTHER YOUTUBE VIDEO POSTED
Posted another video on YouTube. Lots of information at the end of that video about our online store, and we're giving some products away make sure to like it and subscribe.
https://www.youtube.com/watch?v=WHHzARsEWDI
https://www.youtube.com/watch?v=WHHzARsEWDI
https://www.youtube.com/watch?v=WHHzARsEWDI
https://www.youtube.com/watch?v=WHHzARsEWDI
https://www.youtube.com/watch?v=WHHzARsEWDI
https://www.youtube.com/watch?v=WHHzARsEWDI
Saturday, November 5, 2016
Week 8B
The words I used for my advanced search were "Women fashion" first than I tried to narrow down my research using "Women fashion jewelry". Having a specific customer market is really important in the beginning stages of a company as you don't push yourself too thin on the market.
I created a list on my twitter for women's fashion jewelry. It helps me being able to easily access other company twitter accounts, and see what they're doing to attract customers, and create conversions which will ultimately help my business grow. Having a listing helps show what my businesses is about, and what we specialize in.
I tried to tweet at peak hours during the day which would be 11 am to 3 pm during the day. It's the time where most people engage with Twitter. It's best for a company to tweet during this time to get the most exposure they can especially when first starting out. Using high post engagement times; is a really good trick to help boost your company just that extra that it might need.
I created a list on my twitter for women's fashion jewelry. It helps me being able to easily access other company twitter accounts, and see what they're doing to attract customers, and create conversions which will ultimately help my business grow. Having a listing helps show what my businesses is about, and what we specialize in.
I tried to tweet at peak hours during the day which would be 11 am to 3 pm during the day. It's the time where most people engage with Twitter. It's best for a company to tweet during this time to get the most exposure they can especially when first starting out. Using high post engagement times; is a really good trick to help boost your company just that extra that it might need.
Monday, October 31, 2016
Thursday, October 27, 2016
Week 7B
I believe visual support is needed in every single business. Every business can benefit from the use of picture, videos or any kind of art. Especially in my business of selling items online is most necessary. Before a customer buys something they need to know what it will look like, colors, sizes and more detailed the better.
4 Business I chose:
1) Venus: It's an online women clothing store who use a lot of different kinds of visual art in their official online store, and through things like Facebook ads. They use images to capture a potential customer attention,and hopefully convert that to a sell. I looked at their Twitter https://twitter.com/venusswimwear, and seen that although they have 4k followers they don't have much interaction with their posts as they average only a couple likes. This for them is an area where they're very lacking in; and with more social media interaction they could be doing a lot better. Although they're very active, and post everyday.
2) World of Watches: An online store based all around watches both men and female. I really like what they do with the pictures of watches they post on the website and on social media. They don't simply just post a picture, but they decorate it make it look good with Photoshop, and other forms of art design tools which really capture a potential customer. I took a look at their Instagram, and only have 4k followers with little post engagement much like Venus. Seems to be a trend that with smaller online business they seem to struggle to have a bigger post engagement. I would try to do a giveaway or some sort to promote likes and followers on a page. http://www.worldofwatches.com/.
3) Pacsun: I chose to take a look at a big retail company, and try to analyze how they use social media. Looking through their Instagram I saw that not only they post pictures of their clothing, but also use a lot of models, and famous people to bring more attention to them like Kylie Jenner in one of their latest posts. Obviously since they're a much bigger company it's easier for them to pay big names like such. But I believe that the use of social media influences is crucial for a strong social media campaign. https://www.instagram.com/pacsun/.
4) Vans: Lastly I chose to look at another big brand. I looked at their YouTube channel to see what kind of videos they posted, and how it affected their company. Vans sponsors a lot of professional skateboarders, and other kinds of sport people. Their YouTube was filled with skateboarding/surf videos who were very high quality, and very entertaining. They got millions of views and tons of comments with around 220k subscribers. I believe making very entertaining videos of that nature could really boost a company brand. https://www.youtube.com/user/VansShoes66.
4 Business I chose:
1) Venus: It's an online women clothing store who use a lot of different kinds of visual art in their official online store, and through things like Facebook ads. They use images to capture a potential customer attention,and hopefully convert that to a sell. I looked at their Twitter https://twitter.com/venusswimwear, and seen that although they have 4k followers they don't have much interaction with their posts as they average only a couple likes. This for them is an area where they're very lacking in; and with more social media interaction they could be doing a lot better. Although they're very active, and post everyday.
2) World of Watches: An online store based all around watches both men and female. I really like what they do with the pictures of watches they post on the website and on social media. They don't simply just post a picture, but they decorate it make it look good with Photoshop, and other forms of art design tools which really capture a potential customer. I took a look at their Instagram, and only have 4k followers with little post engagement much like Venus. Seems to be a trend that with smaller online business they seem to struggle to have a bigger post engagement. I would try to do a giveaway or some sort to promote likes and followers on a page. http://www.worldofwatches.com/.
3) Pacsun: I chose to take a look at a big retail company, and try to analyze how they use social media. Looking through their Instagram I saw that not only they post pictures of their clothing, but also use a lot of models, and famous people to bring more attention to them like Kylie Jenner in one of their latest posts. Obviously since they're a much bigger company it's easier for them to pay big names like such. But I believe that the use of social media influences is crucial for a strong social media campaign. https://www.instagram.com/pacsun/.
4) Vans: Lastly I chose to look at another big brand. I looked at their YouTube channel to see what kind of videos they posted, and how it affected their company. Vans sponsors a lot of professional skateboarders, and other kinds of sport people. Their YouTube was filled with skateboarding/surf videos who were very high quality, and very entertaining. They got millions of views and tons of comments with around 220k subscribers. I believe making very entertaining videos of that nature could really boost a company brand. https://www.youtube.com/user/VansShoes66.
Week 7B
I believe visual support is needed in every single business. Every business can benefit from the use of picture, videos or any kind of art. Especially in my business of selling items online is most necessary. Before a customer buys something they need to know what it will look like, colors, sizes and more detailed the better.
4 Business I chose:
1) Venus: It's an online women clothing store who use a lot of different kinds of visual art in their official online store, and through things like Facebook ads. They use images to capture a potential customer attention,and hopefully convert that to a sell. I looked at their Twitter https://twitter.com/venusswimwear, and seen that although they have 4k followers they don't have much interaction with their posts as they average only a couple likes. This for them is an area where they're very lacking in; and with more social media interaction they could be doing a lot better. Although they're very active, and post everyday.
2) World of Watches: An online store based all around watches both men and female. I really like what they do with the pictures of watches they post on the website and on social media. They don't simply just post a picture, but they decorate it make it look good with Photoshop, and other forms of art design tools which really capture a potential customer. I took a look at their Instagram, and only have 4k followers with little post engagement much like Venus. Seems to be a trend that with smaller online business they seem to struggle to have a bigger post engagement. I would try to do a giveaway or some sort to promote likes and followers on a page. http://www.worldofwatches.com/.
3) Pacsun: I chose to take a look at a big retail company, and try to analyze how they use social media. Looking through their Instagram I saw that not only they post pictures of their clothing, but also use a lot of models, and famous people to bring more attention to them like Kylie Jenner in one of their latest posts. Obviously since they're a much bigger company it's easier for them to pay big names like such. But I believe that the use of social media influences is crucial for a strong social media campaign. https://www.instagram.com/pacsun/.
4) Vans: Lastly I chose to look at another big brand. I looked at their YouTube channel to see what kind of videos they posted, and how it affected their company. Vans sponsors a lot of professional skateboarders, and other kinds of sport people. Their YouTube was filled with skateboarding/surf videos who were very high quality, and very entertaining. They got millions of views and tons of comments with around 220k subscribers. I believe making very entertaining videos of that nature could really boost a company brand. https://www.youtube.com/user/VansShoes66.
4 Business I chose:
1) Venus: It's an online women clothing store who use a lot of different kinds of visual art in their official online store, and through things like Facebook ads. They use images to capture a potential customer attention,and hopefully convert that to a sell. I looked at their Twitter https://twitter.com/venusswimwear, and seen that although they have 4k followers they don't have much interaction with their posts as they average only a couple likes. This for them is an area where they're very lacking in; and with more social media interaction they could be doing a lot better. Although they're very active, and post everyday.
2) World of Watches: An online store based all around watches both men and female. I really like what they do with the pictures of watches they post on the website and on social media. They don't simply just post a picture, but they decorate it make it look good with Photoshop, and other forms of art design tools which really capture a potential customer. I took a look at their Instagram, and only have 4k followers with little post engagement much like Venus. Seems to be a trend that with smaller online business they seem to struggle to have a bigger post engagement. I would try to do a giveaway or some sort to promote likes and followers on a page. http://www.worldofwatches.com/.
3) Pacsun: I chose to take a look at a big retail company, and try to analyze how they use social media. Looking through their Instagram I saw that not only they post pictures of their clothing, but also use a lot of models, and famous people to bring more attention to them like Kylie Jenner in one of their latest posts. Obviously since they're a much bigger company it's easier for them to pay big names like such. But I believe that the use of social media influences is crucial for a strong social media campaign. https://www.instagram.com/pacsun/.
4) Vans: Lastly I chose to look at another big brand. I looked at their YouTube channel to see what kind of videos they posted, and how it affected their company. Vans sponsors a lot of professional skateboarders, and other kinds of sport people. Their YouTube was filled with skateboarding/surf videos who were very high quality, and very entertaining. They got millions of views and tons of comments with around 220k subscribers. I believe making very entertaining videos of that nature could really boost a company brand. https://www.youtube.com/user/VansShoes66.
Friday, October 21, 2016
YouTube channel
Just made a YouTube channel for fun mostly reviewing clothing and so on, if you guys wanna check it out I'll appreciate it.
https://www.youtube.com/watch?v=QZjCpxh8SzM
https://www.youtube.com/watch?v=QZjCpxh8SzM
Thursday, October 20, 2016
Week 7A
Hello,
Visual networks are obviously going to be a huge part in the business I want to build. I'm selling an online item which means the only way people are going to know what it is it's through images and ads. The 8 most used visual network are: Twitter, Facebook, Instagram, YouTube, Pinterest, Google+, Tumblr and Snapchat. They all work toward one big objective which is brand recognition. Visual networks help your brand spread across different networks and be recognized by more and more people. The biggest visual network that will help my business I believe that will be Pinterest, Tumbler and Instagram. All three of those social network are more dominated by women which is what my product at least in the beginning will focus. All of those networks are mostly focused around pictures which are perfect to help my business grow. Being able to post a picture will attract viewers to like it, and engage with it even hopefully to like it enough to purchase from my online store. Instagram will also be really good to use as a platform for social media influencers to post a picture of my product as an advertisement of it. This practice to me is really key to make your business grow. Investing some money to be advertise to a lot of people who like things that your product revolves around. The focus for my business would be to make pictures WOW the viewer and will want to make them click on the website, and purchase an item which will hopefully will turn them into a recurrent customer.
Visual networks are obviously going to be a huge part in the business I want to build. I'm selling an online item which means the only way people are going to know what it is it's through images and ads. The 8 most used visual network are: Twitter, Facebook, Instagram, YouTube, Pinterest, Google+, Tumblr and Snapchat. They all work toward one big objective which is brand recognition. Visual networks help your brand spread across different networks and be recognized by more and more people. The biggest visual network that will help my business I believe that will be Pinterest, Tumbler and Instagram. All three of those social network are more dominated by women which is what my product at least in the beginning will focus. All of those networks are mostly focused around pictures which are perfect to help my business grow. Being able to post a picture will attract viewers to like it, and engage with it even hopefully to like it enough to purchase from my online store. Instagram will also be really good to use as a platform for social media influencers to post a picture of my product as an advertisement of it. This practice to me is really key to make your business grow. Investing some money to be advertise to a lot of people who like things that your product revolves around. The focus for my business would be to make pictures WOW the viewer and will want to make them click on the website, and purchase an item which will hopefully will turn them into a recurrent customer.
Saturday, October 15, 2016
Week 6A
Facebook likes:
1.Urban Outfitters
2.Disneyland
3.Shopify
4.Chokers
5.Online marketing
6.Women accessories
7.Online sales
I decided to like two types of pages . The first would be the specific group of people that would be interested on purchasing from my Shopify store. The primary item selling would be a Disneyland choker. So my customer would be women who're into Disnelyand, and keep up to modern fashion; so on the younger side. This is an example of an item I would be selling.
The other group of pages that I liked was for my personal learning. Marketing, and online sales management to understand more of the business side of what I'm doing. I imagined that learning from other people, and what they're doing can only help my business grow towards the right direction. Seeing what's working for online sales, and how to market is a key component on creating an online store like I'm trying to do.
1.Urban Outfitters
2.Disneyland
3.Shopify
4.Chokers
5.Online marketing
6.Women accessories
7.Online sales
I decided to like two types of pages . The first would be the specific group of people that would be interested on purchasing from my Shopify store. The primary item selling would be a Disneyland choker. So my customer would be women who're into Disnelyand, and keep up to modern fashion; so on the younger side. This is an example of an item I would be selling.
The other group of pages that I liked was for my personal learning. Marketing, and online sales management to understand more of the business side of what I'm doing. I imagined that learning from other people, and what they're doing can only help my business grow towards the right direction. Seeing what's working for online sales, and how to market is a key component on creating an online store like I'm trying to do.
Monday, October 10, 2016
Week 5A
Post reach: Reaching people within their news feed on social medias. It's used to capture your targeted clients. How many people are seeing what you're advertising.
Post engagement: How many people are engaging with your content that can be your following your Facebook page or liking pictures you posted. It's very important to establish brand recognition and loyal customers.
Knowing the difference is very important for a business because they both help a business grow. Post reach is how you get your foot in the door, and are visible to new customers. It gives you the chance to create post engagement. You would want a customer to see a post than engage on it. They also differ on when you want to use either or. Post reach is more helpful in the beginning stages of a business to get start up customers, and than post engagement to solidify those customers, and through their engagement you will get more and more customers.
Facebook insight is a tool provided by Facebook which let's you see the activity on your page for the past week. You can get information on your customers like their sex, time zoned they engaged with you and so on You can see how popular certain posts or engagements were, and after gathering information you can develop a strategy which should in theory boost your post engagement, and result in more potential customers. You can monitor how well your growth is going or see if you're actually declining in popularity, and take actions on it. It's a great marketing tool that all business should master to maximize their potential customer output, and increase the quality of their posts.
Post engagement: How many people are engaging with your content that can be your following your Facebook page or liking pictures you posted. It's very important to establish brand recognition and loyal customers.
Knowing the difference is very important for a business because they both help a business grow. Post reach is how you get your foot in the door, and are visible to new customers. It gives you the chance to create post engagement. You would want a customer to see a post than engage on it. They also differ on when you want to use either or. Post reach is more helpful in the beginning stages of a business to get start up customers, and than post engagement to solidify those customers, and through their engagement you will get more and more customers.
Facebook insight is a tool provided by Facebook which let's you see the activity on your page for the past week. You can get information on your customers like their sex, time zoned they engaged with you and so on You can see how popular certain posts or engagements were, and after gathering information you can develop a strategy which should in theory boost your post engagement, and result in more potential customers. You can monitor how well your growth is going or see if you're actually declining in popularity, and take actions on it. It's a great marketing tool that all business should master to maximize their potential customer output, and increase the quality of their posts.
Tuesday, October 4, 2016
Week 4B
Hello,
The first niche that I had in mind for my shopify business was a Disneyland choker, I found it on a website for about $3, but when searching I didn't find many stores selling the same item. I feel like chokers are really in style right now, and combining it with the Disneyland brand it will make for a very specific group of customers. Being able to focus an ad campaign just to them will be very beneficial. The age group probably will be 17-25 females who're Disneyland fans.
Having a specific group to target will help a lot with Facebook ads especially. Advertisment targeted to exactly the ideal customers will help increase conversion in sales per ad, and also save money because you won't have to advertise as much.
The first niche that I had in mind for my shopify business was a Disneyland choker, I found it on a website for about $3, but when searching I didn't find many stores selling the same item. I feel like chokers are really in style right now, and combining it with the Disneyland brand it will make for a very specific group of customers. Being able to focus an ad campaign just to them will be very beneficial. The age group probably will be 17-25 females who're Disneyland fans.
Having a specific group to target will help a lot with Facebook ads especially. Advertisment targeted to exactly the ideal customers will help increase conversion in sales per ad, and also save money because you won't have to advertise as much.
Thursday, September 29, 2016
Week 4A
In my study I chose set one.
Econobum seems to try to target masculine members of the family like dads. It focuses on the practicability of the diaper, and how easily it can be put on or put off. While in Just Cheap Diapers they try to focus on just the price of the diapers. Talking about buying on bulk as it's cheaper on the long run, and still having quality on their diapers. Just Cheap Diapers seems to be targeting more low-income family that their biggest worry is to save some money.
Obviously both websites do have some crossovers in customers. Both customers have newborns or babies in the house, and need diapers to be sold to them. Ultimately the goal of both websites is to sell some diapers. The story or idea that each websites uses to sell diapers is what makes them different. We can even see some similarities in the website. Both websites have pictures of babies somewhere in them, Both websites use really soft colors like white, and both try to keep it simple and friendly.
Econobum seems to try to target masculine members of the family like dads. It focuses on the practicability of the diaper, and how easily it can be put on or put off. While in Just Cheap Diapers they try to focus on just the price of the diapers. Talking about buying on bulk as it's cheaper on the long run, and still having quality on their diapers. Just Cheap Diapers seems to be targeting more low-income family that their biggest worry is to save some money.
Obviously both websites do have some crossovers in customers. Both customers have newborns or babies in the house, and need diapers to be sold to them. Ultimately the goal of both websites is to sell some diapers. The story or idea that each websites uses to sell diapers is what makes them different. We can even see some similarities in the website. Both websites have pictures of babies somewhere in them, Both websites use really soft colors like white, and both try to keep it simple and friendly.
Monday, September 26, 2016
Week 3B
http://www.versace.com/us/en-us/home/
I have a thing for high fashion, and enjoy just looking at the new stock they bring, and the new fashion shows. By far my favorite website to look at it's Versace. Right away it captures you as you click on the site. It has big advertising on the home page, and you can view their latest fashion shows which makes for a great first impression on the website. The color scheme goes great with the Versace brand. Navigation is also great, and has plenty of sub-categories to filter most o the stuff you might not care for, but still show you stuff that you might not have known about. When something is out of stock you can put in our email to be alerted when it will be back on stock. I just used this feature for one of their watches today. The website easily provides customer service as on the top right there's a store locator tab, phone line tab and a "my account" tab on all pages. It's a great website, and I do prefer it a lot more than many other high fashion websites such as Gucci.
What might bother me the most on this website is that gray bar on the top that I just praised for being great as a customer service tool. I love the idea of it, but I hate their execution of making it gray. Maybe they did so that it stands out from the website and easily accessible. Another thing I believe could be improved is the length of the home page, I feel it's too long to scroll down, and should be shortened a bit. Also once you get at the very button you might not notice at the bottom right the "Help and Information tab" which pulls up the about us page and more. I don't like how easily the bottom right tab could be missed, and I'm a big fan of making sure the about us section, career, history, and that sort of things to be easily visible. Most website could be helped with a little tweaking, but most of the time it comes down to the creator's taste.
http://www.calcionapoli24.it/
This website I go on to follow my favorite soccer team from Italy. It's all in Italian so directed to a specific group of people. The website does very well at covering news, and updates from such soccer team. It's a great tool for fans to stay up to date. It has the main story of the day right as you click on it, and on the right has the top 5 for the day, and has a tab where it shows the standings of all teams. It's easily navigable, and the color scheme goes well with the colors of the team. It has a lot of content which is great, and keeps fans going back to it since it's so constantly updated 24/7.
This website to me has one very big flaw which is way too many ads everywhere. I understand they try to make money on the website to keep it up and running, and pay everyone who works there, but I feel like the ads are way too much. The website even opens up another tab which is an ad every time you click on one of the link to navigate the website. It's annoying more than anything in my opinion. It shows bad ethics, and make it seem like they care more about the money than their fans. Companies, and website probably do care more about the money, but at least try to show that you care about your customer base. Also their contact us page is quiet lacking which might not be so big of a problem for a news website, but still should be a part of it in my opinion. All in all this website is great for news, and keeping up with the team, but as a website, and who runs it still has a lot to reach it's potential.
Kylee
Sherri
Jenette
I have a thing for high fashion, and enjoy just looking at the new stock they bring, and the new fashion shows. By far my favorite website to look at it's Versace. Right away it captures you as you click on the site. It has big advertising on the home page, and you can view their latest fashion shows which makes for a great first impression on the website. The color scheme goes great with the Versace brand. Navigation is also great, and has plenty of sub-categories to filter most o the stuff you might not care for, but still show you stuff that you might not have known about. When something is out of stock you can put in our email to be alerted when it will be back on stock. I just used this feature for one of their watches today. The website easily provides customer service as on the top right there's a store locator tab, phone line tab and a "my account" tab on all pages. It's a great website, and I do prefer it a lot more than many other high fashion websites such as Gucci.
What might bother me the most on this website is that gray bar on the top that I just praised for being great as a customer service tool. I love the idea of it, but I hate their execution of making it gray. Maybe they did so that it stands out from the website and easily accessible. Another thing I believe could be improved is the length of the home page, I feel it's too long to scroll down, and should be shortened a bit. Also once you get at the very button you might not notice at the bottom right the "Help and Information tab" which pulls up the about us page and more. I don't like how easily the bottom right tab could be missed, and I'm a big fan of making sure the about us section, career, history, and that sort of things to be easily visible. Most website could be helped with a little tweaking, but most of the time it comes down to the creator's taste.
http://www.calcionapoli24.it/
This website I go on to follow my favorite soccer team from Italy. It's all in Italian so directed to a specific group of people. The website does very well at covering news, and updates from such soccer team. It's a great tool for fans to stay up to date. It has the main story of the day right as you click on it, and on the right has the top 5 for the day, and has a tab where it shows the standings of all teams. It's easily navigable, and the color scheme goes well with the colors of the team. It has a lot of content which is great, and keeps fans going back to it since it's so constantly updated 24/7.
This website to me has one very big flaw which is way too many ads everywhere. I understand they try to make money on the website to keep it up and running, and pay everyone who works there, but I feel like the ads are way too much. The website even opens up another tab which is an ad every time you click on one of the link to navigate the website. It's annoying more than anything in my opinion. It shows bad ethics, and make it seem like they care more about the money than their fans. Companies, and website probably do care more about the money, but at least try to show that you care about your customer base. Also their contact us page is quiet lacking which might not be so big of a problem for a news website, but still should be a part of it in my opinion. All in all this website is great for news, and keeping up with the team, but as a website, and who runs it still has a lot to reach it's potential.
Kylee
Sherri
Jenette
Friday, September 23, 2016
Week 3A
http://tectorch.com
I feel that there were a lot of things that could be done a lot better on this website. First of all everything was positioned to the left which is kinda of strange just to begin with. The layout is kinda confusing, everything just seems to be there without much thinking done to placements of items. There're no prices, and I'm not sure where you can buy them online? I'm not exactly sure if this website is supposed to promote or sell honestly. There's no about us page or terms of service page which helps a lot on the credibility of a business. The products should be separated better as mentioned prior so a consumer is not so confused.. They can benefit a lot from making a new and better website.
http://spotmetering.com
First thing I see done wrong on the website is the top header I find it plane ugly, and also the sides don't seem well done with all the 0s and 1s. Plus it doesn't go well with what the website is trying to sell. It has a few grammatical errors such as commas where they shouldn't be. The paragraphs explaining about the different techniques of shooting are too bulky, and I'm not sure if it's the font or layout, but not enjoyable to read at all to me which is a big turn off for a potential customer.. There's some ups on this website, and it's okay but not good.
http://www.toyota.com
First thing that happened when I clicked on the website a "Find a dealership" tab opened up which I believe it's a good addition because probably one of the biggest reasons people click on their website is to go find a dealership. I'm sure they've done their research, and decided to add this feature for this very reason. This website is easily navigable, it carries all features the company represents and it's colors. The website is sharp, clean, and well-organized which helps on giving a good image to the company that owns it, and makes the buyer trust in it.
http://apple.com
I honestly believe Apple has the best website I've ever seen in a company. I'm not sure how they could make it better to be honest. A live support could maybe be beneficial. Promotions, discounts or giveaway events could also help if featured on the website or event social media contests, and give out products to the winners. As expected their website is amazing.
I believe Apple's website is so good it's because it's so simple,but at the same time elegant. It has all features right there in the front. It features the greatest, and latest product on the home page. It has videos of conferences apple had or ads they made. The videos of course are all done perfectly. I believe all websites can learn a thing or two from looking at Apple's.
Sunday, September 18, 2016
Week 2B
Nike
http://www.nike.com/us/
Twitter Sep. 1, Instagram Sep. 12, FaceBook Sep. 4
Stance
https://www.stance.com/?
Instagram 9/18, Facebook 9/16, Twitter 9/18, Pinterest 9/5
Palomar Health
http://www.palomarhealth.net/Default.aspx
No Social Media
Askinosie Chocolate
https://www.askinosie.com/
Instagram 9/15, Facebook 9/12, Twitter 9/16
Cisco
http://www.cisco.com/c/en/us/index.html
Twitter 9/12, LinkedIn 9/8, Facebook 9/7
Interestingly enough I found out that many big business don't use social media as much as smaller ones. Even if they're in the same industry (Stance and Nike) Stance was a lot more active on all social media than Nike. Partially it might be due to the fact that a bigger company is much more established, and doesn't need as much social media activity to convert sales. Another reason could be that bigger companies might have different accounts each specified for something like different sports in the case of Nike. Regardless smaller companies I believe would benefit more from using social media more often as publicity to spread their brand.
I happen to work at Palomar Health which are a healthcare company. Going on their websites they had no social media up. I would've imagined that posting amazing success stories of people surviving in their hospitals is something that would benefit the credibility of it obviously asking permission to the patient first if they were okay with the hospital sharing information on the internet. In our modern days I feel like that almost all companies should use social media, and rarely it would damage a brand more than it would benefit it. Even showing appreciation to their employees through social media is something that modern companies should consider.
Looking through all the companies' social media I saw a pattern. All the social media platforms were used for the same things. Instagram for promoting products, Twitter for customer service, and communicating with the customers, and Facebook for fan pages. I'm only including this three because they were the only three that were on every single company's page. This goes to show that different social media platforms have different objectives in branding for a business. It shows the need for a company to be using as many social medias as they can to hit different markets.
Derek
Kylee
Sherri
http://www.nike.com/us/
Twitter Sep. 1, Instagram Sep. 12, FaceBook Sep. 4
Stance
https://www.stance.com/?
Instagram 9/18, Facebook 9/16, Twitter 9/18, Pinterest 9/5
Palomar Health
http://www.palomarhealth.net/Default.aspx
No Social Media
Askinosie Chocolate
https://www.askinosie.com/
Instagram 9/15, Facebook 9/12, Twitter 9/16
Cisco
http://www.cisco.com/c/en/us/index.html
Twitter 9/12, LinkedIn 9/8, Facebook 9/7
Interestingly enough I found out that many big business don't use social media as much as smaller ones. Even if they're in the same industry (Stance and Nike) Stance was a lot more active on all social media than Nike. Partially it might be due to the fact that a bigger company is much more established, and doesn't need as much social media activity to convert sales. Another reason could be that bigger companies might have different accounts each specified for something like different sports in the case of Nike. Regardless smaller companies I believe would benefit more from using social media more often as publicity to spread their brand.
I happen to work at Palomar Health which are a healthcare company. Going on their websites they had no social media up. I would've imagined that posting amazing success stories of people surviving in their hospitals is something that would benefit the credibility of it obviously asking permission to the patient first if they were okay with the hospital sharing information on the internet. In our modern days I feel like that almost all companies should use social media, and rarely it would damage a brand more than it would benefit it. Even showing appreciation to their employees through social media is something that modern companies should consider.
Looking through all the companies' social media I saw a pattern. All the social media platforms were used for the same things. Instagram for promoting products, Twitter for customer service, and communicating with the customers, and Facebook for fan pages. I'm only including this three because they were the only three that were on every single company's page. This goes to show that different social media platforms have different objectives in branding for a business. It shows the need for a company to be using as many social medias as they can to hit different markets.
Derek
Kylee
Sherri
Thursday, September 15, 2016
Week 2A
Yes, I've had bad experiences trying to communicate to companies using social media. So I lost this item that came with something I bought from Activision. This particular item can't be bought online, and the only place that Activision's customer support told me to get it from was from tweeting to their Twitter support page. I tried numerous times to tweet at them, and get some help, but all in vain.
I believe that social media does make it easier to be recognized by a company. Before the internet, and social media I believe it was almost impossible to easily communicate with companies. Today we might still have problems communicating, but I believe social media makes it a lot easier.
I've never had to talk to a company using social media other than the Activision incident so I can not say I've had a positive experience talking to a company using social media. Although I'm sure that companies actively talk to their customers using social media just from what I can see from an outside perspective.
If I ran a business I would obviously have a team that worked the social media sector. We would want to support positive comments to show that we have very satisfied customers. Negative comments should be addressed by trying to understand what happened to that customer from having a bad experience, and try to fix the problem.
I believe that social media does make it easier to be recognized by a company. Before the internet, and social media I believe it was almost impossible to easily communicate with companies. Today we might still have problems communicating, but I believe social media makes it a lot easier.
I've never had to talk to a company using social media other than the Activision incident so I can not say I've had a positive experience talking to a company using social media. Although I'm sure that companies actively talk to their customers using social media just from what I can see from an outside perspective.
If I ran a business I would obviously have a team that worked the social media sector. We would want to support positive comments to show that we have very satisfied customers. Negative comments should be addressed by trying to understand what happened to that customer from having a bad experience, and try to fix the problem.
Friday, September 9, 2016
Week 1B
Personally I find the best personal social media to use is Facebook. It let's you do a lot more than many other social medias. You can upload almost anything, post anything on your mind be part of groups and events. Also to play games. I know it has lost some popularity especially in the younger crowd, but I feel like older people favor it a lot more than other social medias like Instagram and Twitter.
Twitter on the other hand seems to be more favorable for business, and people with social influence. Posting anything is easily to be spread through the Twitter web being able to re-tweet a feature that not many other social media platforms feature. It's easy to communicate with your community, and announce anything you desire.
Twitter on the other hand seems to be more favorable for business, and people with social influence. Posting anything is easily to be spread through the Twitter web being able to re-tweet a feature that not many other social media platforms feature. It's easy to communicate with your community, and announce anything you desire.
Week 1A
Hello class,
I chose this template because I love simple templates. I believe keeping it simple, but still interesting is the best way to capture a viewer attention, and not scaring him off with too many pictures and such everywhere.
My favorite color is black which helped with the selection of this template. I understand that my Blog's name is Blue Square Co, but the blog is black. I thought of the name to be generic so that I can post about anything without being locked in one subject it wasn't to match the blog's template.
I chose this template because I love simple templates. I believe keeping it simple, but still interesting is the best way to capture a viewer attention, and not scaring him off with too many pictures and such everywhere.
My favorite color is black which helped with the selection of this template. I understand that my Blog's name is Blue Square Co, but the blog is black. I thought of the name to be generic so that I can post about anything without being locked in one subject it wasn't to match the blog's template.
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