The words I used for my advanced search were "Women fashion" first than I tried to narrow down my research using "Women fashion jewelry". Having a specific customer market is really important in the beginning stages of a company as you don't push yourself too thin on the market.
I created a list on my twitter for women's fashion jewelry. It helps me being able to easily access other company twitter accounts, and see what they're doing to attract customers, and create conversions which will ultimately help my business grow. Having a listing helps show what my businesses is about, and what we specialize in.
I tried to tweet at peak hours during the day which would be 11 am to 3 pm during the day. It's the time where most people engage with Twitter. It's best for a company to tweet during this time to get the most exposure they can especially when first starting out. Using high post engagement times; is a really good trick to help boost your company just that extra that it might need.
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