I created an ad through Facebook with an objective to have people click on my website and purchase items. This made the most sense for my website because we're trying to generate sales, and make profit online by selling products. I targeted a specific market with the help of Google trends to understand how I should make my ads the most effective. I targeted women age 20-65 from countries which did the most online shopping for women's watches (US, UK and India). I set the ad for 3 days at a $5/day budget. The results were really good as 322 people clicked on it and 81 people liked the post and we managed to get 62 sales. Which we made about a $700 profit. I thought it went really well as a first experimental ad, and will definitely keep at it to generate more sales.
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