Week 12A

I've looked at many businesses similar as mine; that is online retail stores. We see them everywhere even stores that have real locations might profit more from their online store. We see their ads everywhere, and I'm sure all of us have seen some kind of ad on Facebook, before a YouTube or any other social media even blogs like this one. What helps the most in this ads is how fast they can catch your eye. If the images aren't all that great anyone is just going to scroll past them without even looking twice. In a competitive market that we live in today staying on top of amazing pictures, and great online marketing ideas will be key for any business. A bad quality item with great advertising will do better than a great item with bad advertising. Facebook is king of online advertising. It has been show that it's the best if online advertising so I reccomand anyone knew to focus on Facebook before adventuring in any other forms of advertising.

The problem with traditional advertising it's that is a lot more expensive that online advertising, and a lot more complicated to run. For the most part to run an ad on TV, radio or so on you will already have a brand known by people. Online advertising can be done for very cheap for example you can run Facebook ads as low as 5 per day. For a start up business it's great as it's not a big commitment money wise. Online you will also be able to target your business a lot better. When first starting a business you want to focus on your targeted market as much as you can as they will be the most likely to purchase something from you. With traditional advertising it's a lot harder to focus a certain customer. The only way that traditional advertising can be more helpful is with local business. You can run a newspaper ad with a local newspaper company, and target your city a lot easier than online, but also online you can target people who live in a certain area so still online advertising could end up being more effective. We live in a very globalized, and internet dependent world so businesses need to adapt to this new form of advertising.