Week 14A

The first thing that stood out when I clicked on the analytic page was the split that they have between organic actions on the page v paid actions on the page. Since I had run Facebook ads it was interesting to see how different were the two analytic. The paid post reach on my Facebook apge was at 4,444 in this past month. It was a 37% decrease from the past month. It had something to do with our ad since we changed it up, and kept the same money but for longer period of times. Even tho our post reach had decreased so much our post engagement had increased by a lot 46% it could be possibly due to the fact that people were to recognize our brand a bit, and would be coming back to our page, and engage with it.

For the organic views it showed page views and page likes. The first went up 93% in the past week with 29 people viewing the page, and the likes stayed the same with 0% increase at 12 likes. Obviously organic posts are a lot harder to get likes, and views on because they're not being advertised, and put right in front of people's faces to show. All the post reaches ranged from 5-7 evenly without no single one that stood out. Very different from the advertised ads who got 80+ likes within 2 days.

I clicked on the People's page to see what were the demographic of people viewing, and reaching on my page. The different was really huge. 99% were women and only 1% men. It makes sense as our advertising is directed strictly to women as we only sell women products on our online store. Also our class is mostly made up of all women. 45% were of age between 18-24, 41% 25-34, and 13% 35-44. We targeted our Facebook ad of women between 20-45. Most of our views were from younger women as doing research on Google analytic showed that they were the biggest group who bought our product online.

Facebook analytic is a great tool to keep track how your Facebook page is going. It shows what's working, and what is not that needs to be changed. It helps a lot with targeting the perfect potential customer, and it helps a business save money on advertising while having a greater conversion of customer and sales. I believe it is one of the greatest tools available for social media advertising, and key to make a business grow to the next level.