Coupons are always great, especially when we're around holiday times like right now. My business is an online retail store, and people expect coupons or some kind of sale going on at this time. We have a coupon set up that with any purchase you get 20% off your next purchase within 2 weeks. This coupon comes with every receipt, and helps with keeping customers to come back and keep buying.
We're working with a mailing list company on a new design for our newsletter which will include a coupon. They will have the newsletter ready around 12/15, and probably post a picture on this website so to show how a custom made newsletter looks.
Shopify is the website which we run our store. They offer apps to make running store a lot easier which give you pre-made items such as coupons to use. We've used a couple of coupon apps, and that's how we created our first coupons on our website and mailing list. Shopify also let's you run sales directly on your website which makes it easier when wanting to have everything 20% off for the holidays or something of that nature.
We also had different sales/coupons go up on our store for Black Friday and now for Christmas. We set up a 1 month giveaway that if 150 people signed up to our mailing list one lucky winner got a $100 gift card to our store. That was something that popped up when a customer clicked on our store, and it generated us with a lot of emails, and great trafficking to our site. It also helped the customer get their friends or family to sign-up for more chances to win that gift card. We did get a winner, and handed them the gift card just last week.
Google+ is a good tool to learn more about your business, and learn from people who're ahead of you and build on what you have. The best groups who I've found are small eCommerce entrepreneurs like myself, and my partner. We share with other what has worked for us and what has not. We see what worked for others, and might try it our self. It's great to get to know people in the same business of yours, and use them as mentors to make your business better. Connection are good in any area of your life and Google+ helps making this kind of connection on a globalized world. Finding mentors can be just as effective online as face to face.
Check out our website if interested:
https://yellowcircle.myshopify.com/
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