I started my business mid way through the semester. Before I wanted to adventure in online retail I wanted to know at least the basic of social media advertising to make sure my business wouldn't just fail because I didn't how to advertise the right way. This class went above and beyond my expectations. I learned a lot more than just the basics, and while exploring many of the social media marketing options during this semester I was able to find one that worked best for me, and thanks to it I've gotten amazing results. I was so surprised to see how my first Facebook ads were converting into sales, and that many people were engaging in the advertised posts.
I definitely didn't understand as much as I do now how important social media for businesses are. I really can't think of any business who doesn't use social media to be successful after learning how impactful it is for businesses. I saw it first hand myself when my business took off to an extent through our first Facebook ad. Being able to also see other's people results from their blogs in this class was also very helpful. Learning from what others do right, and their mistakes makes the learning much faster. Almost in a way self-teaching. The weekly posts also made you keep working on your social media which meant continuous progress through the whole class. From learning a different social media tool that week or just getting better at one already studied. The learning was continuous, and always evolving taking us to the next step without getting lost.
I found myself having the most success with Facebook ads. Chapter 5 & 6 who talked about Facebook, and the different strategies to advertise on it had the most impact to me and my business. I posted some of my success on the class blog hoping to inspire others. Few students privately messaged me asking more information about my business which gave me a lot of confidence continuing with it since I was getting very positive feedback from others. It also helped me push to learn more than just in class, but also to go out and find more information to keep my business growing.
Email marketing is something that I was really really new coming in this class. I believed that email were annoying, and must've not turned into many sales. Oh man did this class prove me wrong. I started using an email marketing business to help email customers frequently and with quality. The same business talked to me and my partner, and also helped in other aspects which makes us really glad to have signed up with them. We've had weekly meetings over the phone with one of their marketing coaches, and with only paying $45 a month it's been very helpful. They also helped us with different designs on top of everything else. Without this class we would've never used such a great tool as this one, and not known of the company that we used as a project for this class.
All in all this class has had a huge impact on my business. I literally started from nothing to making $200-500/ day in some cases. Some days might be less profitable than others, but with the holidays going on right now we've been making good profits to keep going, and expand more forward. This class has been a key component to the success of my business, and it was able to guide it amazingly. Learned a lot of great tools to make my business grow, and now it is up to me to make sure I apply all that I've learned, and keep learning more from experiences and others.
Happy Holidays Everyone.
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