Week 2B

Nike
http://www.nike.com/us/
Twitter Sep. 1, Instagram Sep. 12, FaceBook Sep. 4



Stance
https://www.stance.com/?
Instagram 9/18, Facebook 9/16, Twitter 9/18, Pinterest 9/5



Palomar Health
http://www.palomarhealth.net/Default.aspx
No Social Media


Askinosie Chocolate
https://www.askinosie.com/
Instagram 9/15, Facebook 9/12, Twitter 9/16


Cisco
http://www.cisco.com/c/en/us/index.html
Twitter 9/12, LinkedIn 9/8, Facebook 9/7



Interestingly enough I found out that many big business don't use social media as much as smaller ones. Even if they're in the same industry (Stance and Nike) Stance was a lot more active on all social media than Nike. Partially it might be due to the fact that a bigger company is much more established, and doesn't need as much social media activity to convert sales. Another reason could be that bigger companies might have different accounts each specified for something like different sports in the case of Nike. Regardless smaller companies I believe would benefit more from using social media more often as publicity to spread their brand.

I happen to work at Palomar Health which are a healthcare company. Going on their websites they had no social media up. I would've imagined that posting amazing success stories of people surviving in their hospitals is something that would benefit the credibility of it obviously asking permission to the patient first if they were okay with the hospital sharing information on the internet. In our modern days I feel like that almost all companies should use social media, and rarely it would damage a brand more than it would benefit it. Even showing appreciation to their employees through social media is something that modern companies should consider.

Looking through all the companies' social media I saw a pattern. All the social media platforms were used for the same things. Instagram for promoting products, Twitter for customer service, and communicating with the customers, and Facebook for fan pages. I'm only including this three because they were the only three that were on every single company's page. This goes to show that different social media platforms have different objectives in branding for a business. It shows the need for a company to be using as many social medias as they can to hit different markets.


Derek
Kylee
Sherri