Week 4A

In my study I chose set one.

Econobum seems to try to target masculine members of the family like dads. It focuses on the practicability of the diaper, and how easily it can be put on or put off. While in Just Cheap Diapers they try to focus on just the price of the diapers. Talking about buying on bulk as it's cheaper on the long run, and still having quality on their diapers. Just Cheap Diapers seems to be targeting more low-income family that their biggest worry is to save some money.

Obviously both websites do have some crossovers in customers. Both customers have newborns or babies in the house, and need diapers to be sold to them. Ultimately the goal of both websites is to sell some diapers. The story or idea that each websites uses to sell diapers is what makes them different. We can even see some similarities in the website. Both websites have pictures of babies somewhere in them, Both websites use really soft colors like white, and both try to keep it simple and friendly.