Week 15A

The type of business that I've created throughout the class was a shopify based online retailer. There was a lot of planning to do, and making sure our products were just right, and the way we went about advertising them would also be outstanding. I believe the social media tool that worked the best for my type of business was Facebook. Facebook wasn't just a page where I posted pictures  or talked about my products. It helped a lot to advertise, and was an investment towards my business. Using Facebook ads got my store a lot of exposure, and converted so many more sales that I was hoping for. Part of it was thanks to my editor who helped me create the ad, and also thanks to this class who helped me learn more about Facebook ads, and pushed me to create a more insightful page on Facebook. On a daily use Facebook is also number one to me. I believe ads should always be run if they're working to get more exposure, and convert more potential customers into sales. Also you can talk with your community everyday on Facebook, and post new stuff also everyday.

The social media tool that I enjoyed using the most was the YouTube channel. I really liked being in front of the camera, and the whole process of creating videos. It was also fun because me, and my friend got together and planned it together. It also helped a bit on sales, but most of the visits we get on our website are from Facebook ads which is by the far the best tool to gain customers. The YouTube channel is something me, and my friend wanted to start as a side venture, and has been really enjoyable and stress free from the start. YouTube is a really good example of a social media tool that can be effective even if not used everyday. Videos will be up forever, and people will keep watching them without them getting lost in a news feed like Facebook, Twitter or Instagram. YouTube videos also don't have to be uploaded everyday, but having a set schedule like 2 a week is very beneficial. YouTube is good exposure because you and the viewer have a closer relationship they can see you, and hear you talk it creates a stronger connection with your customers than just words or just an ad.

My business should spend a lot of time on social media, and I feel that many business should do the same. Social media is such a strong tool now days to keep new customers coming, and to keep brand exposure to remind current customers who you're. There're so many tools to use social media to improve your business that there shouldn't be any time to slack, and not take advantage of them. Room for improvement on social media is always there, and all business should be on them on a daily base to at least keep in touch with what's going on. I also believe that ads should be run everyday on social media. They can be pre-set so you can just have them running as long as they work.

I chose multiple different tools on my blog. I started with Facebook and Facebook ads, tried Twitter and Pinterest then decided to make a YouTube both for personal fun, and brand exposure. Lastly I tried email marketing this past couple weeks. After trying Constant Contact we decided to go ahead, and sign with them to have custom email be sent out regularly to our customers. The most success we had between all of those platforms have been Facebook, and email marketing so we decided to focus on the two to not spread ourselves too thin too fast. Keeping up with those, and expand to eventually having a big presence on all social media platforms when the time is right.

Our plan for the next six months is to keep going forward, and increase our everyday sales. We plan to expand our Facebook ads to 10/per day, and see if it's going to benefit us more than the 5/per day we have going on right now. We're also really excited to see how the email marketing will do. We've had a small peak to what it can do, but really excited to see how far it can take us. Constant Contact also has coaches who're helping us understanding advertising a lot better. We set a weekly goal to increase our customer visitors at our store at least 2% every week. We're also taking account holidays such as Christmas where we should have a high peak right before, and after should slow down. Within the 6 months we set a big goal to profit $100,000. We've made $200-500 days, and hopefully will be able to reach this big goal. It would be the a really big success for us.